In strategic management, both the short-term and long-term perspectives need to be considered because a. the creative tension between the two forces managers to develop more successful strategy. b. shareholders only care about long-term returns c. shareholder value is only measured by short-term returns. d. long-term vision precludes the analysis of present operating needs.

a. the creative tension between the two forces managers to develop more successful strategy.

Explanation:

It is correct to say that short-term and long-term strategies must be designed individually as the creative tension between the two forces managers to develop more successful strategies.

It is essential that in strategic planning the short-term and long-term action plans are well specified, so that the strategic development understands the organizational whole and the strategies are aligned, since the short-term actions will consequently impact those of long term.

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