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Business, 03.08.2021 04:00 moutchyjoseph

Shortly after the young man launched his business, a local newspaper runs a series of investigative reports on crowded, dimly lit and unventilated sweatshops along the West Coast that hire illegal immigrants. His business is mentioned, though only in a list of firms that employ seamstresses, not in the list of those accused of wrongdoing. Still, he feels the need to write a letter to the editor as well as put out press releases to clarify his position and describe his business ethics. Required:
In terms of public relations, what is he doing?

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