Entrepreneurs are willing to accept risk when they start a business. However there are reasons that motivate a person to become an entrepreneur and accept such risk, particularly financial risk. There are several reasons why an individual would want to become an entrepreneur. Identify one of these reasons:

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.