Bike-share consumers will move through a decision-making process before renting their first bike. For communication to be effective, you must consider where the target is currently in the decision-making process as well as where you want the consumer to be after the communication. Keeping your target market in mind, choose the best communication objective for your first campaign. Select an option from the choices below and click Submit.
- Knowledge: How is Take-A-Ride's program unique? (OK Choice)
- Awareness: What is a bike-share program?
- Loyalty: Why should consumers continue to rent from Take-A-Ride?