A. is a failed theory and should not be used by modern public information officers. B. theory is an important component of strategic communications planning process. C. is only useful on television infomercials. D. requires in-depth focus groups to focus the message.

There is a small, family-owned store that sells food and household goods in a small town. the owners have good relations with the community, especially with local farmers who supply much of the food. the farmers aren't organized into a cooperative or union, and the store deals with each individually. suppose the store wanted to buy some farms to control the supply of certain vegetables. how would you classify this strategic move? select one: a. horizontal integration b. forward integration c. backward integration d. concentric integration