Sam's Club has in-store demonstrations of special knives that are so tough they can cut through metal. Sam's Club customers watch demonstrations in awe, and as a bonus for listening to the features of the knives they receive a free paring knife. They are then told about the complete knife set and how to purchase it in-store or online. Which step of the AIDA model does the Sam's Club example represent? a. Attention
b. Action
c. Desire
d. Interest

Jaguar has full manufacturing costs of their s-type sedan of £22,803. they sell the s-type in the uk with a 20% margin for a price of £27,363. today these cars are available in the us for $55,000 which is the uk price multiplied by the current exchange rate of $2.01/£. jaguar has committed to keeping the us price at $55,000 for the next six months. if the uk pound appreciates against the usd to an exchange rate of $2.15/£, and jaguar has not hedged against currency changes, what is the amount the company will receive in pounds at the new exchange rate?