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Business, 25.08.2021 04:00 jksimmons2364

Viết câu hỏi nghiên cứu cho tình huống sau: –Justine là một sinh viên năm cuối ngành tiếp thị, quan tâm lý thuyết về
sự bất hòa nhận thức (Festinger, 1957). Cô muốn áp dụng lý thuyết này vào quyết
định mua hàng của khách hàng trong ngành thực phẩm ăn nhanh (ví dụ như khoai
tây chiên), dưới nhận thức bất lợi của công chúng cho rằng sự tiêu thụ những
loại thực phẩm như vậy dẫn đến chiến dịch "ăn uống lành mạnh”.

–Viết câu hỏi nghiên cứu cho đề tài Justine thực hiện: NGHIÊN CỨU YẾU TỐ ẢNH
HƯỞNG TỚI QUYẾT ĐỊNH MUA THỨC ĂN VẶT

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