Kalim developed a new food product that he was certain would be popular with consumers. He researched his target market and made sure that the industry was growing. However, once he launched the product, prospective customers told him that the product was priced too high. How could he have avoided this problem? Question options:

A) By conducting a focus group before launching the product

B) By conducting telephone surveys asking customers what new foods they would like to try

C) By conducting online surveys to ask customers what their favorite flavors were