Environmental forces refer to Question 6 options: The internal strengths of a company enable that firm to remain competitive regardless of outside factors. These strengths include financial backing, management experience, quality of workforce, relationship with vendors, and customer loyalty External factors such as weather, topography, or natural disasters, that can enhance or restrain a company's growth. The unpredictable or uncontrollable availability of natural resources that can enhance or restrain a company's growth The uncontrollable forces in a marketing decision involving social, economic, technological, competitive, and regulatory forces The controllable forces in a marketing decision involving social, economic, technological, competitive, and regulatory forces.