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Business, 02.09.2021 20:30 rockinrosh12

A local restaurant prides itself in having a high number of return customers. To build loyalty, the owner of the restaurant offers a dinner (value $20) to any customer who purchases a meal during 10 previous visits. Meals purchased are tracked by stamps on a Loyalty Card. At the end of a month, the owner decides to calculate the customer retention cost. The data is the following:

Number of customers at Start of Month = 10

Number of Customers at End of Month = 120

Number of New Customers = 40

Value of Free Dinners Redeemed = $240

What was the Customer Retention Cost?

A. $3
B. $12
C. $2
D. $6

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Answers: 3

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