Help! Case Study: Tony was appointed as the HR Manager of Beauty clinic a beauty center that catered solely to ladies in the town of Beirut. The beauty center was doing well, and the number of clienteles was rapidly escalating. The growth was expected to continue, and plans were being made to expand the center. The expansion concerned Tony. In the previous year itself, Tony had struggled to recruit enough qualified job applicants. He knew that the new expansion would intensify the problem. At that time, the beauty center employed beauty therapists who were practitioners and did not possess and certificate in the field just experience. Tony was particularly concerned about the beauty therapists. The beauty therapists had to be able to professionally deliver skilled beauty treatments, had to have a pleasant personality and good communication skills. Beauty therapists would not need decision making skills, but they would need to possess practical skills in order to apply the hands-on-beauty treatments. The center offered beauty treatments such as facials, makeup, massages and aromatherapy. Customers would come to the center and expect to be treated courteously and to receive high quality expert beauty treatments. The pay was 5 USD an hour low for a skilled worker in the area and the job required employees to work on the weekends. It was also a job that would always involve long hours and being pleasant to clients. Tony had already had considerable difficulty recruiting and keeping the beauty therapists’ positions filled. Tony was thinking about how to attract more job applicants when he received a call from Jenny Clark the director of the company. “Tony” Jenny said. “I Think we need to update our image. I am not happy that we only employ beauty therapists with experience in the field. We need higher qualified professionals in the company because I am looking to provide different types of services such as a spa, beauty consultants, skin therapists, and medical esthetics. I have decided to change the education requirement for the beauty therapist role from solely based on experience to a recognized 1-year minimum certification level from a reputable school.” “But Mrs. Clark,” protested Tony, “the company is growing rapidly. If we are to have enough people to fill those jobs, we can’t just insist on taking in certificate holders to do such tasks and at such a pay scale. I don’t see how we will be able to meet our future needs for the job with such a pay scale. I don’t see how we will be able to meet our future needs for the job with such a demanding job qualification.” Jenny ended the conversation by saying, “I have made up my mind. We need to upgrade the people within our organization. By getting higher-qualified people, we will be able to upgrade our image as well. This can only be done if we have certified qualified beauty therapists who can bring in new services. This is the final decision and it has been cleared with the other Director.” Questions 1.Should there be a minimum education requirement for the beauty therapist job? Discuss. 2. What is your opinion of Jenny’s effort to upgrade the people in the organization?
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