Match the word with the correct definition. Column A
Column B
1.
brand
a. actively and publicly promote a product
2.
messaging
b. receives focus of marketing efforts
3.
selling
C. advertisements
4.
target market
d. exchange involving a buyer's payment
5.
advocates
e. overall image and feeling

Suppose that a government that is skeptical of efforts to regulate prices charged by private companies is nevertheless concerned that an electric utility company is taking advantage of consumers with unfair pricing policies. which of the following policy options might most effectively enable the government to achieve its objectives in this situation? do nothing to all. turn the company into a public enterprise. use antitrust laws to increase competition. regulate the firm's pricing behavior.