Business, 07.10.2021 02:00 moonk7733

To better understand if an ad campaign for the Morning Sun waffle maker was acceptable to consumers, the company sponsored research. A test market was established in Portland, Oregon, where the new ads for the waffle maker ran, and then sales in the area were compared to national sales where the ad did not run. The research showed sales increased in Portland, so the company moved forward with a national rollout of the new campaign.

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To better understand if an ad campaign for the Morning Sun waffle maker was acceptable to consumers,...

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