XYZ Company is new to marketing research and wants to gain business quickly. They put in what seems to be an unrealistic bid on a research study, figuring that if they get the business they will find ways to add additional fees. Since the quality of their work will be excellent, they believe this will be a good way to make a name for themselves in the marketing research world. This is most nearly an example of . competitive marketing
low-ball pricing
ethical analysis
false promises

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The cook corporation has two divisions--east and west. the divisions have the following revenues and expenses: east west sales $ 603,000 $ 506,000 variable costs 231,000 300,000 traceable fixed costs 151,500 192,000 allocated common corporate costs 128,600 156,000 net operating income (loss) $ 91,900 $ (142,000 ) the management of cook is considering the elimination of the west division. if the west division were eliminated, its traceable fixed costs could be avoided. total common corporate costs would be unaffected by this decision. given these data, the elimination of the west division would result in an overall company net operating income (loss)