In the digital age, platforms are business model innovations that use technology (such as the internet, cloud computing, etc.) to connect organizations, resources, information, and people in an interactive ecosystem where value-generating transactions can be created and exchanged. This activity is important because it highlights how some platform business models have achieved competitive advantage. The goal of this exercise is to identify the advantages of platform business models. Read again the definition of the platform business model in the overview. Then complete each statement with the term that correctly defines each platform strategy advantage. a. Platform businesses tend to frequently pipeline businesses.
b. Platforms scale more efficiently than pipelines by eliminating .
c. Platform businesses digital technology can grow much faster.
d. Platforms unlock new sources of and supply.
e. Feedback loops from consumers to the allow platforms to fine-tune their offerings and to benefit from big data analytics.