A value innovation strategy requires trade-offs between differentiation and low costs. These are two distinct business-level positions that often require very different internal value chain activities. An example of a low-cost activity that may not be appropriate for a differentiator is Multiple Choice adding new features to the product in response to customer feedback. building an ambidextrous organization. improving the efficiency of customer service to lower costs and improve customer response times. investing in complementary assets to increase market share of the product. standardizing the production processes for higher output levels with fewer model changes.