What are demographics?

What Are Demographics?

Demographic analysis is the study of a population based on factors such as age, race, and sex. Demographic data refers to socioeconomic information expressed statistically, including employment, education, income, marriage rates, birth and death rates, and more.

Governments, corporations, and non-government organizations use demographics to learn more about a population's characteristics for many purposes, including policy development and economic market research.

For example, a company that sells high-end RVs may want to reach people nearing or at retirement age and the percentage of those who can afford their products.

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