What does it mean for a company to have a competitive advantage? What power has social media granted companies that they had never had before?
What are the advantages of email marketing over traditional print advertisements?
What did the Sports England campaign, discussed in this unit, illustrate to marketers about the female demographic?
How does pay-per-click advertising work?
Critical Thinking Questions
Which do you think creates more of a challenge for marketers, multiculturalism or multigenerationalism? Explain.
Why do you think brand advocates willingly promote companies via social media? Explain.
Do you agree that our society is more of a melting pot where our cultures influence and change one another, or are we more of a tossed salad where different cultures coexist but remain independent from one another? How does this affect the job of a marketer or advertiser? Explain.
Do you think business practices will become standardized across cultures as the global marketplace continues to flourish? Why or why not?
Describe a generation gap that affects you personally.

The law firm of furlan and benson accumulates costs associated with individual cases, using a job order cost system. the following transactions occurred during july: jul. 3 charged 175 hours of professional (lawyer) time to the obsidian co. breech of contract suit to prepare for the trial, at a rate of $150 per hour. 10 reimbursed travel costs to employees for depositions related to the obsidian case, $12,500. 14 charged 260 hours of professional time for the obsidian trial at a rate of $185 per hour. 18 received invoice from consultants wadsley and harden for $30,000 for expert testimony related to the obsidian trial. 27 applied office overhead at a rate of $62 per professional hour charged to the obsidian case. 31 paid administrative and support salaries of $28,500 for the month. 31 used office supplies for the month, $4,000. 31 paid professional salaries of $74,350 for the month. 31 billed obsidian $172,500 for successful defense of the case. required: a. provide the journal entries for each of these transactions. refer to the chart of accounts for exact wording of account titles. b. how much office overhead is over- or underapplied? c. determine the gross profit on the obsidian case, assuming that over- or underapplied office overhead is closed monthly to cost of services.