Product repositioning refers to
a. the place a product offering occupies in consumers' minds on important attributes.
b. using a market-product grid to place products in their appropriate places on that grid to identify potential untapped markets.
c. changing the place an offering occupies in consumers' minds relative to competitive products.
d. the practice of selling off a firm's least successful product line and redirecting that revenue into a totally new product.
e. the competitive advantage of one product over another.
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Product repositioning refers to
a. the place a product offering occupies in consumers' minds on im...
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