Business, 25.10.2021 21:50 riptaylorsreputation

Molson Beer was produced in Canada. Coors was manufactured in the United States. A merger of the two breweries gave each brand access to a significantly larger market. To effectively reach both markets, the merged company needed to coordinate its promotional mix to produce a consistent, unified, and customer-focused message. In other words, the brewery needed to use: Group of answer choices coordinatized promotion. integrated marketing communications. transformational marketing. creative selling. transactional communications.

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Molson Beer was produced in Canada. Coors was manufactured in the United States. A merger of the two...

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