Innovative Installers provides a variety of services related to office space and relocations such as installing modular office furniture and providing space planning and layout consultations Innovative Installers is owned and operated by Mierzett Evans and his sister Glenda Heldris. The company was founded in 1992. It had more than $2 million sales in 2003. The company uses a variety of marketing methods including a Web site, cold calls, and direct mail. Evans and Heldris believe the company could better communicate with potential customers who may not know of the company's existence. When the company uses cold calling to find potential customers, it is basing its methodology on:. a. Sherman's Law of Referrals.
b. the law of comparative advantage.
c. the iceberg principle. the 80-20 rule.
d. the law of averages.