Business, 25.11.2021 06:40 demarcuswiseman

After leading Starbucks through a period of rapid growth in the 1980s and 1990s, Howard Schultz stepped down as CEO to head the company's new global expansion. Despite Schultz's magic touch, explosive growth began to have a negative impact on product quality. In 2007, Starbucks' stock plummeted in the face of competition, and its pricey lattes and Frappuccinos failed to align with the budgets of consumers hurt by the recession. But in 2008, Schultz returned as CEO to refocus the organization on quality while boosting health benefits for employees. Schultz's heartfelt concern for people helped reestablish Starbucks as a coffee shop that serves high quality brews to local communities at affordable prices. However, in 2018 Starbucks encountered another set back when two Black men were arrested in one of their Philadelphia stores. Requried:
a. How does Howard Schultz characterize the issue at the local Starbucks coffee shop?
b. Was it in opposition to the CEOâ€™s ethical leadership, perspective, and cultural values? How?
c. What impact did rapid global expansion have on the Starbucks brand?
d. What values were ignored when the organization became singularly focused on growth?

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After leading Starbucks through a period of rapid growth in the 1980s and 1990s, Howard Schultz step...

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