Business, 25.11.2021 14:00 officialrogerfp3gf2s

The Biggs Department Store chain has hired an advertising firm to determine the types and amount of advertising it should invest in for its stores. The three types of advertising available are television and radio commercials and newspaper ads. The retail chain desires to know the number of each type of advertisement it should purchase in order to maximize exposure. It is estimated that each ad or commercial will reach the following potential audience and cost the following amount: Exposure (people/ad or commercial) Cost (US$) TV commercial 40,000 16,000 Radio commercial 28,000 14,000 Newspaper ad 29,000 8,000

The company must consider the following resource constraints:

a. The budget limit for advertising is $200,000.
b. The television station has time available for 6 commercials.
c. The radio station has time available for 12 commercials.
d. The newspaper has space available for 5 ads.
e. The advertising agency has time and staff available for producing no more than a total of 20 commercials and/or ads.

If this problem is formulated as an integer and also a linear programming problem (separately), the combination of commercial and advertisements that would maximize the exposure would be, respectively:

Answers: 1

Show answers

Another question on Business

Business, 21.06.2019 21:00

Label each scenario with the term that best describes it. use the midpoint method when applicable. marcel duchamp was a famous artist prior to his death, and was known for his dada artwork, including works such as "soft toilet". all of his original sculptures and paintings go on sale. paul owns a tim horton's, a famous donut and coffee franchise. he is willing to sell as many maple glazed donuts as customers want at a price of $1.00 each, but he refuses to sell any donuts for any price lower than $1.00 . the price of facial tissues rises from $2.85 per box to $3.15 . as a result, p& g increases production from 15 million boxes to 25 million boxes of facial tissue. with the school semester starting for both high school and college, papermate chooses to increase production of pens from 38 million to 42 million after global prices of writing instruments increase from $1.90 a package to $2.10 a package. bright ideas increases its production of lightbulbs by 15% after a 400% increase in the price of fluorescent bulbs.labels: elastic supply; perfectly inelastic supply; perfectly elastic supply; inelastic supply; unit-elastic supply.

Answers: 2

Answer

Business, 22.06.2019 20:00

Which motion below could be made so that the chair would be called on to enforce a violated rule?

Answers: 2

Answer

Business, 22.06.2019 20:20

Levine inc., which produces a single product, has prepared the following standard cost sheet for one unit of the product. direct materials (9 pounds at $1.80 per pound) $16.20 direct labor (6 hours at $14.00 per hour) $84.00 during the month of april, the company manufactures 270 units and incurs the following actual costs. direct materials purchased and used (2,500 pounds) $5,000 direct labor (1,660 hours) $22,908 compute the total, price, and quantity variances for materials and labor.

Answers: 2

Answer

Business, 22.06.2019 21:00

Haley photocopying purchases a paper from an out-of-state vendor. average weekly demand for paper is 150 cartons per week for which haley pays $15 per carton. in bound shipments from the vendor average 1000 cartoons with an average lead time of 3 weeks. haley operates 52 weeks per year; it carries a 4-week supply of inventory as safety stock and no anticipation inventory. the vendor has recently announced that they will be building a faculty near haley photocopying that will reduce lead time to one week. further, they will be able to reduce shipments to 200 cartons. haley believes that they will be able to reduce safety stock to a 1-week supply. what impact will these changes make to haley’s average inventory level and its average aggregated inventory value?

Answers: 1

Answer

You know the right answer?

The Biggs Department Store chain has hired an advertising firm to determine the types and amount of...

Questions