Mondo Athletic Shoes has just come out with an all-terrain running shoe. The product manager for Mondo Plus, the company’s premium running shoe is anticipating the new shoe will cannibalize some of the sales of Mondo Plus. The company, however, is convinced that their overall profits will increase and showed the product manager the numbers. Assuming a 21% cannibalism rate, and using the data in the chart below, what is the TOTAL monthly contribution CHANGE in dollars after the introduction of the new shoe?
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Mondo Athletic Shoes has just come out with an all-terrain running shoe. The product manager for Mon...
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