A videographer specializing in weddings currently charges $2,000 to shoot a wedding. Shehas been shooting weddings for over twenty years and has now booked some well-knownclientele. Which two pricing strategies would be most strategic for this videographer andwhy? What other pricing recommendations would you make to this videographer?2. Recommend and prepare a pricing strategy for a videographer that aligns with her pricingobjectives (assume/suggest these objectives) and considers relevant costs, demand, andrevenues.3. Discuss the value of break-even analysis and conduct break-even calculations for thevideographer wedding shot.4. Sam has created a clothing line that sells at a local boutique. Short-sleeved shirts are $40,sweaters are $60, hats are $20, and accessories such as socks are $15. Give Sam twopsychological strategies to use to improve his pricing and hopefully increase product sales. Explain your answer.5. Now assume that Sam’s shirts sell for $400, his sweaters for $600, his socks for $150, andhis hats for $200. Would your pricing strategy recommendations change any? Why or whynot?6. Define price elasticity of demand for Sam’s store for two scenarios above. How it affectSam’s pricing strategy?

Selected information about income statement accounts for the reed company is presented below (the company's fiscal year ends on december 31): 2018 2017sales $ 4,400,000 $ 3,500,000cost of goods sold 2,860,000 2,000,000administrative expenses 800,000 675,000selling expenses 360,000 312,000interest revenue 150,000 140,000interest expense 200,000 200,000loss on sale of assets of discontinued component 50,000 —on july 1, 2018, the company adopted a plan to discontinue a division that qualifies as a component of an entity as defined by gaap. the assets of the component were sold on september 30, 2018, for $50,000 less than their book value. results of operations for the component (included in the above account balances) were as follows: 1/1/18-9/30/18 2017 sales $ 400,000 $ 500,000 cost of goods sold (290,000 ) (320,000 )administrative expenses (50,000 ) (40,000 )selling expenses (20,000 ) (30,000 )operating income before taxes $ 40,000 $ 110,000 in addition to the account balances above, several events occurred during 2018 that have not yet been reflected in the above accounts: a fire caused $50,000 in uninsured damages to the main office building. the fire was considered to be an infrequent but not unusual event.inventory that had cost $40,000 had become obsolete because a competitor introduced a better product. the inventory was sold as scrap for $5,000.income taxes have not yet been recorded.required: prepare a multiple-step income statement for the reed company for 2018, showing 2017 information in comparative format, including income taxes computed at 40% and eps disclosures assuming 300,000 shares of common stock. (amounts to be deducted should be indicated with a minus sign. round eps answers to 2 decimal places.)