These are the 5 metrics that matters most when analyzing a digital marketing campaign. 1. Website Traffic

2. Traffic Source

3. Time on Page

4. Bonus Rate

5. Exit Rate

For each one, discuss why it matters. (Be specific. Use examples/hypotheticals to illustrate.) Please answer and Thank you.

#1 = Web traffic is the amount of data sent and received by visitors to a website. This amount necessarily does not include the traffic generated by bots.

#2 = The three main traffic sources are direct, referral, and search, although your website may also have traffic from campaigns such as banner ads or paid search.

#3 = The time-on-page is simply the time difference between the pageview hit of the next page to the current page. In this scenario, the time-on-page will be “0” seconds since the person did not go to any other page.

#4 = When an employer taxes your bonus using the percentage method, it must identify the bonus as separate from your regular wages. The withholding rate for supplemental wages is 22 percent. That rate will be applied to any supplemental wages like bonuses up to $1 million during the tax year.

#5 = Exit rate as a term used in web site traffic analysis (sometimes confused with bounce rate) is the percentage of visitors to a page on the website from which they exit the website to a different website.

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