1. Items for which the consumer compares several alternatives on several criteria such as price, quality, or style are products. A. specialty B. selective C. shopping D. prestige E. convenience

rational decision making is a multi-step process for making choices between alternatives. the process of rational decision making favors logic, objectivity, and analysis over subjectivity and insight. the word “rational” in this context does not mean sane or clear-headed as it does in the colloquial sense.

hope this

in terms of experimental research, mcdonald’s charging different prices in the two cities relates to

answer; foreign exchange transaction;