encompasses all promotional activities and material other than personal selling, advertising, and public relations.

As a group is leaving, you ask them if they had a good experience at the restaurant. they mention that they had poor service and their food was cold. a.apologize and ask them to give the restaurant another chance in the future. you tell them that guests usually have a great experience here. b.apologize then ask for the server’s name and immediately notify the manager after they leave. c.apologize for the bad experience and ask them to wait as you call the manager to talk to them. d.apologize for the bad experience and encourage them to complete the customer service survey. this feedback will ensure other guests do not have the same experience.

Six years ago, an 80-kw diesel electric set cost $160,000. the cost index for this class of equipment six years ago was 187 and is now 194. the cost-capacity factor is 0.6. the plant engineering staff is considering a 120-kw unit of the same general design to power a small isolated plant. assume we want to add a precompressor, which (when isolated and estimated separately) currently costs $13291. determine the total cost of the 120-kw unit. (hint: skip $ and comma symbols)

The martinez legal firm (mlf) recently acquired a smaller competitor, miller and associates, which specializes in issues not previously covered by mlf, such as land use and intellectual property cases. given the increase in the firm's size and complexity, it is likely that its internal transaction costs willa. decrease. b. increase. c. become external transaction costs. d. be eliminated.