After conducting marketing research and doing a market segmentation project, you find that the most interesting customer profile resembles a "butterfly:" product connoisseurs that have high value but are also variety seeking (i. e., likely brand switchers). Describe two strategies you could implement in order to acquire and–importantly–retain consumers in this attractive market segment

Which of the following describes one of the ways that the demographics of an area affect the price of housing in that area? a. when more people have children, their incomes tend to be higher and the housing prices are also higher. b. older people are more likely to stay in their houses, creating a seller's market that keeps prices low. c. an area with a lower population density won't have enough construction workers to build new houses quickly. d. an area with younger people will have a higher demand for rentals and a lower demand for buying.