Xavier needed a new business credit card. After evaluating many choices, he decided to sign up for an American Express Delta Air Lines card. Within a few moments of his online signup and approval, Xavier received two emails.
The first email included his account information and a link to take a survey to give feedback about his account sign
up experience. The second email pointed him to a social media video that walked him through his new benefits,
showed him how to navigate the website, answered basic questions a new customer may ask, and showed him
how to sign up for account alert emails. American Express's marketing team created an easy way to reinforce a
customer's "purchase" decision. Which IMC tools were used to facilitate this process?
a