While researching the feasibility of converting her company's products to solar energy, Hailie reads several reports on innovations to lithium batteries and photovoltaic cells. Some of the reports suggest any energy using device should begin to incorporate solar into its design, while others argue that the batteries still do not hold enough charge and remain cost prohibitive for products like those of her company. To demonstrate her own original thinking, Hailie should Multiple Choice cite all her research sources. choose one source and follow its recommendations exclusively. adopt a methodical approach to decision making. generate her own conclusions and recommendations. avoid making predictions and cause-effect statements.

Before downloading a new app on your phone, you need to pay attention to

You want to paint your room yellow, so you get some samples at the paint store. when you hold the sample against your white wall, it looks different from the way it looks against the green curtain. a psychologist would attribute this to perceptual constancy. visual paradoxes. contrast effects. threshold differences.

Jameson manages a well-known cell phone company. this company has been voted as having the best cell-phone service. consumers appreciate the fact that they can call from almost anywhere in the world and the service still gets through. jameson knows that the company's product far surpasses that of the competition. one thing has been bothering him, though. in order to put so many resources into ensuring the best service, jameson has cut back on employees at the firm's customer call center. recently, consumers have begun complaining about long wait times when they call in with a problem or concern. although its cell phone service is still considered one of the best, customer satisfaction with the firm's customer service has plummeted. jameson does not understand why consumers are getting so upset. he believes the exceptional cell phone service more than makes up for long waiting periods and other issues with its customer service. "after all," he says, "they can't have it all. if i invest more in customer service, that means less investment on ensuring the quality of our product offering."refer to scenario. jameson has asked you, a marketing consultant, to give him advice. he cannot understand how a cell-phone company with the best product offering in the cell-phone service industry could get such low satisfaction ratings simply because the customer service is not up to par. you suggest that jameson has a narrowly defined view of the company's product offering. you tell jameson that successful marketers should define their products as what they