After the patent runs out on a brand name drug, generic drugs will enter the market. Assuming that the generic drugs have the same effect as the branded drug, what will happen to price and to consumer surplus

You are president of a large corporation. at a typical monthly meeting, each of your vice presidents gives standard area reports. in the past, these reports have been good, and the vps seem satisfied about their work. based on situational approach to leadership, which leadership style should you exhibit at the next meeting?

You are a team of marketing consultants. it is 2008 and the great recession has struck. one of your clients is whole foods market (sometimes known as whole paycheck). wfm has come to you and asked for strategic advice on how to adapt their product and pricing strategies in light of the economic downturn: 1. advise wfm on the various approaches that could be taken to reducing price. be sure to consider potential psychological impact of price reductions on wfm consumers. 2. based on the options outlined in part 1, recommend an approach and support with marketing theory.

Ben is the owner of a small organization with a few employees. he plans to have a data warehouse for the limited number of users in his organization. which data warehouse is most suited for ben's organization? o a. lan-based o b. stationary o c. distributed od. virtual