Business, 03.01.2022 18:30 justinxvengance7249
The market share in 2010 of five firms that manufacture a particular Product. A marketing analyst wonders whether the market shares have changed since 2010. He surveys 200 customers. The last column of the table shows the number of customers who recently purchased the product at each firm. Firm Market shared in Number of 2010 recent Customers 1 0.40 70 2 0.32 60 3 0.24 54 4 0.02 10 0.02 6 1. Specify the competing hypothesis to test whether the market shares have changed since 2010. 2. Calculate the value of the test statistics. 3. Use a = 0.05 to determine if the market shares have changed since 2010.
Answers: 1
Business, 21.06.2019 21:50
Discuss how the resource-based view (rbv) of the firm combines the two perspectives of (1) an internal analysis of a firm and (2) an external analysis of its industry and its competitive environment. include comments on the different types of firm resources and how these resources can be used by a firm to build sustainable competitive advantages.
Answers: 3
Business, 22.06.2019 13:30
The purpose of safety stock is to: a. eliminate the possibility of a stockout. b. control the likelihood of a stockout due to variable demand and/or lead time. c. eliminate the likelihood of a stockout due to erroneous inventory tally. d. protect the firm from a sudden decrease in demand. e. replace failed units with good ones.
Answers: 1
Business, 22.06.2019 20:20
This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.
Answers: 2
Business, 22.06.2019 22:00
Which of the following is a function performed by market prices? a. market prices communicate information to buyers and sellers. b. market prices coordinate the decisions of buyers and sellers. c. market prices motivate entrepreneurs to produce those products that are currently most desired relative to their costs of production. d. all of the above are functions performed by market prices.
Answers: 2
The market share in 2010 of five firms that manufacture a particular Product. A marketing analyst wo...
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