There are two ice cream stalls on the same lane. Each time one vendor lowers the price of an ice cream, the other vendor does the same. If one of the vendors increases the price of an ice cream, the other vendor does the same. This is an example of

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.