Business, 12.01.2022 08:20 camiserjai1832
Shannon is considering using psychographics to segment the market for her small travel agency. This approach to segmentation offers her an advantage because Multiple Choice psychographics is the preferred method for service businesses. it is easier to use than demographics. psychographic segmentation is the least expensive method. it is based on underlying motivations of target customers. the travel business doesn't respond well to other approaches to segmentation.
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Shannon is considering using psychographics to segment the market for her small travel agency. This...
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