Fear of diabetes, high blood pressure, and heart disease have prompted many Baby Boomers to develop healthy eating habits. As a result, they are willing to pay more for healthier food options, such as grass-fed beef. In the past, grass-fed beef has not been widely available. According to the law of supply and demand, what is the most likely outcome from this social change in the business environment? Supply will fall until the equilibrium price is met. Supply will remain the same because suppliers of grass-fed beef are able to make higher profit on the same number of cows. The price will increase until the equilibrium price is met. Supply will increase because higher prices make it more attractive for farmers to supply grass-fed beef. Supply will increase until supply meets demand at the equilibrium price.