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Business, 20.01.2022 19:40 245cat

Sam is deciding whether to purchase brand-name running shorts or a less expensive store brand. He has purchased other shorts with the same brand name in the past but was only marginally satisfied—despite the cost. In this situation, Sam is likely to purchase the store-brand running shorts because at less the cost, they offer Multiple Choice higher brand loyalty. better brand recognition. greater perceived value. more product line depth.

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Sam is deciding whether to purchase brand-name running shorts or a less expensive store brand. He ha...
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