In 2017 apple sold 18 million smart watches work out the percentage share

Anita has been named ceo of a popular sports apparel company. as ceo, she is tasked with setting the firm's corporate strategy. which of the following decisions is anita most likely to makea) whether to pursue a differentiation or cost leadership strategy b) which customer segments to target c) how to achieve the highest levels of customer satisfaction d) what range of products the firm should offer

Katrina mendoza is a senior manager in a manufacturing firm that hires lobbyists to influence legislation that affects the manufacturing industry. katrina's firm takes a(n) stance toward the marketing environment.

Sean was recently hired to join the marketing team at axon international. he will be starting at the company in two weeks. sean has the reputation of being an expert in ad campaigns and catching the attention of the target audience. however, he also has the reputation of not getting along with anyone. he doesn't care much about where and for whom he works but is primarily motivated to achieve goals for himself and beat his own records. as soon as amanda heard about sean joining the team, she turned in her resignation. ashton, another team member, called sean and met him for lunch to express all the team members' concerns and to smooth things out before sean formally joins the team. ashton's reaction can be described as