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Business, 13.02.2022 14:00 drejones338p04p2p

Fallon campaign managers suggested that Arby’s implement a(n) as one way of measuring the campaign’s effectiveness. In this evaluation technique, two versions of the television advertising copy are created and the difference in effectiveness is recorded via checkout scanner data.

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Fallon campaign managers suggested that Arby’s implement a(n) as one way of measuring the campaign’...
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