The owner of a major league baseball team is considering moving his team from its current city in the upper Midwest to a city in the Southeast that offers a larger television market, a new stadium, and the potential for greater fan support. What other factors should the owner consider before actually making the decision to relocate

Burberry is pursuing a focused differentiation strategy aimed at high-end luxury customers. however, the company is also employing a segmentation strategy to separate customers within that focus. the strategy offers items at an entry-level price point for customers who desire to be like celebrities such as sarah jessica parker as well as couture items for those richest and celebrity customers. what strategy is burberry pursuing?

When using various forms of promotion to carry the promotion message, it is important that the recipients of the message interpret it in the same way. creating a unified promotional message, where potential customers perceive the same message, whether it is in a tv commercial, or on a billboard, or in a blog, is called

The face of a company is often that of the lowest paid employees who meet the customers. select one: true false