Three basic strategies exist through which firms can earn differentiation and sustainable competitive advantage. One such strategy is customer intimacy. Customer intimacy is most likely to be used by firms that do a great job of managing:

Three years ago, the city of recker committed to build a park and music venue by the river. it was expected to cost $2.5 million and be paid for from an additional meals tax in the community. the residents pushed back. local restaurants suffered as people ate out less or patronized restaurants in neighboring communities. the project has stalled, but the town council kept pushing it on. this spring, a flood devastated the venue. the town council appears to have suffered from bias