ramelson inc., a footwear and apparel company, features photographs of celebrities wearing ramelson clothes and shoes. the company launched a new commercial for its new line of football shoes. this commercial featured famous football stars as it believes that celebrities can influence customers' buying decisions. in this case, the football stars served as

Opinion leadership is an authority by a dynamic media client who translates the importance of media messages or substance for bringing down and media clients. Commonly the sentiment pioneer is held in high regard by the individuals who acknowledge his or her feelings. For this situation, the football stars filled in as opinion leaders. Reference gatherings and online networking bunches much of the time incorporate people are known as gathering pioneers, or assessment pioneers—people that influence others.

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