Dewey, cheatum, and howe is a car company that makes four models, a hybrid sport utility, a sports car, a four-door sedan, and a compact car. workers at dewey basically work on only one type of vehicle, and separate marketing and product development processes are designed for each type of vehicle, to better serve the customers for each type of vehicle. dewey, cheatem, and howe is departmentalized by:

These are departmentalized by product.  These are grouping undertakings by product line. Tasks can also be clustered according to a specific product or service, as a result placing all activities linked to the product or the service under one manager. Each major product area in the corporation is under the expertise of a senior manager who is accountable for everything related to the product line. The best example that uses product departmentalization is LA Gear.

in 2001, dell computer became the world’s largest personal computer vendor, continuing to

gain market share and post profits in an industry struggling with slumping sales and billions of

dollars in losses. dell sells 90% of its pcs directly to the final customer, largely bypassing the

reseller channel that accounts for most of the world’s pc sales. this direct customer relationship

is the key to dell’s business model, and provides distinct advantages over the indirect sales

model. dell’s direct relationship with the customer allows it to tailor its offerings to customer

needs, offer add-on products and services, and use the internet to offer a variety of customer

services. in addition, dell’s pcs are built to customers’ specifications upon receipt of an order,

giving dell additional advantages over indirect pc vendors who must try to forecast demand and

ship products based on those forecasts. dell’s direct sales and build-to-order model has achieved

superior performance in the pc industry in terms of inventory turnover, reduced overhead, cash

conversion, and return on investment (kraemer, et al., 2000).

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