Which of the following is an example of a psychological pricing strategy? a. promotional pricing b. odd pricing c. product line pricing d. unit pricing

The answer is: B. Odd pricing

Odd pricing refers to a psychological strategy that see customers would feel a certain price is more attractive if it is placed in odd numbers.

(for example, rather than selling a certain product as $100 , many companies choose to price their product as $99.99)

Even though there is not enough research to support their strategy, Companies often do this to give some sort of psychological impact to the buyers in justifying this purchase. When seeing $99.99  price tag, people would most likely justify the purchase by thinking "at leas the price does not surpass $100"

B Odd Pricing

Explanation:

answer///supply is elastic, and demand is inelastic;