The manager of the golden orange drink company states that he is very concerned with the continuing decline in sales of the company's major product, a concentrated orange drink. the manager has asked for your assistance in identifying the reasons for the sales decline. the most appropriate way to begin would be with: a. a case analysis. b. an experiment in which price is systematically varied. c. descriptive research. d. a controlled market test. e. exploratory research.

Rolston music company is considering the sale of a new sound board used in recording studios. the new board would sell for $27,200, and the company expects to sell 1,570 per year. the company currently sells 2,070 units of its existing model per year. if the new model is introduced, sales of the existing model will fall to 1,890 units per year. the old board retails for $23,100. variable costs are 57 percent of sales, depreciation on the equipment to produce the new board will be $1,520,000 per year, and fixed costs are $1,420,000 per year.if the tax rate is 35 percent, what is the annual ocf for the project?