Cindy jones worked as a welder for bcd company for ten years before it changed its rigid tuition reimbursement policy. this year, the new education support policy will allow her to take any course that interests her, not just a course in her field of employment. she is very excited about this and has enrolled in two management courses. she has always thought she had the ability to become a good manager. cindy is attempting to satisfy her needs.

You have just been hired as a brand manager at kelsey-white, an american multinational consumer goods company. recently the firm invested in the development of k-w vision, a series of systems and processes that allow the use of up-to-date data and advanced analytics to drive informed decision making about k-w brands. it is 2018. the system is populated with 3 years of historical data. as brand manager for k-w’s blue laundry detergent, you are tasked to lead the brand's turnaround. use the vision platform to to develop your strategy and grow blue’s market share over the next 4 years.