What type of targeting is strategy is boyle's strength & conditioning likely using?

A concentrated marketing strategy and  is targeted to one specific market segment or audience. An examples is,  a company might market a product specifically for teenage girls, or a retailer might market his business to residents in a specific town. It is also often geared for smaller groups of people, because they are designed to appeal to a specific segment.

A targeting strategy is a strategy used to make sure the marketing efforts are directed to the right potential customers.  When a product or service is developed, the audience for which it was developed for is decided as well. Then, the marketing team focuses on how to direct their marketing items to reach that audience. When they reached their audience, they've succeeded in their target strategy.