The ceo of big wheel automotive is concerned about declining sales. he has identified his research problem as the fact that his competitors are drawing away his business. he purchases access to j. d. power's automobile rankings to learn about possible reasons for the shift in consumer purchasing. he is using for secondary data about his research problem.

Jake and janelle loved to prepare gourmet meals for friends and family. they started a business of preparing theme-type dinners for friends who were having parties. to generate even more interest in the business, janelle created on her website. she posted pictures of events, and close-ups of the food they served. she encouraged patrons and others to post reviews, comments, and favorite recipes, and to share their own party ideas. her promotion became a dialogue between buyers of her service and the business. interactive promotion infomercials product placement broadcast