Explain five (5) purpose of communication in marketing.

Marketing communication connects your small business to your customers. Whether it’s communicating through an informational newsletter or through a social media forum where you exchange ideas, communication vehicles keep you in contact with consumers. This helps you build your business, establish a sense of trust and familiarity, and encourage repeat and referral business.

You can solicit feedback from your customers through marketing communication tools such as surveys, questionnaires and focus groups. Asking for customer input makes consumers feel invested in your business, because you’re demonstrating to them that their opinion matters. The input you receive can help you improve services, differentiate product lines and better serve your customer’s needs.