Derek's company was bidding on the construction of a new penguin display at a world-famous zoo. when putting together his bid, derek began by determining what the zoo would be willing to pay for the structure, and then subtracting a reasonable profit for the company. the result would be the cost of production. for example: if price to zoo = $6 million, and company profit margin = $2 million, the cost to produce cannot exceed $4 million. [$6 million - $2 million = $4 million.] the demand-based pricing strategy in this example is called

Derek's company was bidding on the construction of a new penguin display at a world-famous zoo. when putting together his bid, derek began by determining what the zoo would be willing to pay for the structure, and then subtracting a reasonable profit for the company. the result would be the cost of production. for example: if price to zoo = $6 million, and company profit margin = $2 million, the cost to produce cannot exceed $4 million. [$6 million - $2 million = $4 million.] the demand-based pricing strategy in this example is called target costing.

Target costing is an approach to determine a product's life-cycle cost which should be sufficient to develop specified functionality and quality, while ensuring its desired profit. It involves setting a target cost by subtracting a desired profit margin from a competitive market price.